the z-10 is blackberry's device looking to compete with samsung and also with apple. its completely touch screen and lost that keyboard that so many users like. according to com score blackberry has 8% of the smartphone market compared with 50% with android and 34% with apple. blackberry used to have 39% of the share. we do have one of the phones here. looking at it earlier. obviously it's sleek. it's got that 4.2-inch screen, the touch screen that we talked about. it's got an 8 megapixel camera. doesn't have a lot of buttons on it, nothing like the iphone with the home screen and, of course, can you see that it's got the icons for the ap pz as well. 100 apps available at the digital store where there's 700 in the case of the iphone. simon, over to you. >> do you like it, jackie? >> reporter: you know, i liked it, but i think it's going to take a little getting used to. i do have an ipad, used the iphone of friends of mine. intuitively different, tried to make it different on purpose so i think it will take a while to get used to. >> the view on blackberry sales. let'